Cathay Pacific Airways
國泰航空
Hong Kong's flagship carrier and one of the world's leading premium airlines. Recently announced expansion of sustainable aviation fuel initiatives and new routes to emerging markets.
HK$94.5B
21,000+
HK$45B
Hong Kong
Cathay is actively rebuilding brand presence post-pandemic and seeking premium partnerships to reinforce their luxury positioning. New CEO has emphasized community engagement.
Announced $500M investment in sustainable aviation fuel
Launched new premium economy class across all long-haul routes
Partnership with Hong Kong Tourism Board for 'Hello Hong Kong' campaign
Previous sponsor of Hong Kong Rugby Sevens, Hong Kong Golf Open
Ronald Lam
Decision MakerChief Executive Officer
25+ years in aviation industry, former COO of Cathay Dragon
Lavinia Lau
Director of Corporate Affairs
Former journalist, 15 years in corporate communications
Edward Lam
Decision MakerGeneral Manager, Brand & Marketing
Ex-Ogilvy, specialist in luxury brand positioning